The best way for skin to perform at its best is to avoid 6 ubiquitous ingredients found in skincare formulas: essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, and, SLS.
When Tiffany Masterson launched Drunk Elephant in 2013, she turned the industry’s approach to skincare on its head, focusing not on a miracle ingredient but rather on a philosophy based on what the formulas don’t contain.We believe that these 6 ubiquitous ingredients are at the root of almost every skin issue, and when they’re removed entirely from your routine, skin can reset to its happiest, healthiest state. We also believe that what we leave out of our products is just as important as what we put in, so you will never find what we call the Suspicious 6 (essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, SLS) in our line. And we do it all with a touch of irreverence. We focus on healthy pH levels, formulations the skin recognizes, small molecular structure that’s easily absorbed, and effective active ingredients that also support the skin’s acid mantle. We are committed to using only ingredients that either directly benefit the health of the skin or support the integrity of our formulations. Our approach to skin and haircare, however, is another story. In other words, this is not a brand that takes itself all that seriously. Drunk Elephant is named for the woozy way elephants walk after they eat fermented Marula beans.
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